Reading Response: Postscript on the Societies of Control by Gilles Deleuze

For me, this was the most difficult of the readings this week. Difficult to understand, and also difficult because what I DID understand was, well, kind of grim. Indeed, having worked in marketing before, the line that describes how marketing has become the ‘soul’ of the corporation and that, “We are taught that corporations have

Reading Response: The Nature and Art of Workmanship by David Pye

David Pye has managed to write quite eloquently about a topic that I think about quite a lot in my personal art practice. Questions of “What is craft?” and “Is it necessary?”, even “Will it survive?” are often swirling in my head when I think about printmaking, or more specifically, letterpress printing. Letterpress has all

Reading Response: What is Cybernetics by Norbert Wiener

An intriguing reading about machines. This reading helped me to think about the idea of feedback, and how true it is that almost all forms of craftsmanship operate according to feedback. I hadn’t considered this when I think about my personal art practice. But interestingly, it’s true: what I would describe as “getting the feel